coming soon

Summer in the Land of Oz

He had been trying to wash the silver off for fifty years.

It was 1978, and Wes Turner was headed for California – or so he thought. But when a hand-lettered card sends him up a North Carolina mountain, Wes finds himself painted silver and cast as the Tin Man, searching for a heart the story always insisted he didn’t have.

What Wes finds in that fire-scarred Emerald City – amid thirty young people – is a summer of first loves, near-disasters, and a speck of silver that never quite left.

About Us

Some lessons, you forget.
Others, you live inside.

Professor Money Bear publishes books built on one belief: people remember what they experience, not what they’re told. That’s as true about compound interest as it is of a summer that changes who you are.

It started with a question...

"Why a bear suit?"

Ron A. Rhoades spent years watching bright adults sit through financial seminars, nod along, take notes - and forget nearly everything within six months. The traditional approach wasn't failing because the information was wrong. It was failing because information alone doesn't stick. Stories do.

So, he went looking for a different way - and found it in his own past, combined with the science of learning. Every book Professor Money Bear publishes, whatever the subject, starts from the same place: people remember what they're told through story, far longer than what they're told as fact.

Meet Ron - a Tin Man, lawyer, Certified Financial Planner®, professor... and the person who decided financial education needed a bear costume before it needed another spreadsheet.